Starting out back in 1865, Stetson first created a hat that would withstand the demands of the western front. Cowboys, working men and dignitaries started to wear the design and have continued to do so for the past century. Today, the hat is a trademark for lasting style and individuality.
Stetson, a true America icon. In 1865 Stetson Created the first hat to withstand the demands of the western frontier. Adopted by cowboys, working men and dignitaires alike, for over a century, Stetson cotinues to make products that promote the spirit of individuality, integrity, and lasting style.
In the 19th century and first half of the 20th century, a hat was an indispensable item in every man’s wardrobe. Stetson focused on expensive, high-quality hats that represented both a real investment for the working cowboy and statement of success for the city dweller.
Early on, Stetson hats became associated with legends of the West, including “Buffalo Bill” Cody, Calamity Jane, Will Rogers, and Annie Oakley. It is said that George Custer rode into the Battle of Little Big Horn wearing a Stetson. Later on, Western movie cowboys were quick to adopt the Stetson; many were drawn to the largest most flamboyant styles available.
Texans were known for their preference for the "Ten Gallon" model, possibly so named for its enormous crown which at least appeared to be able to hold ten gallons were it to be dipped into a stream and used as a pail. An early Stetson advertising image, a painting of a cowboy dipping his hat into a stream to provide water for his horse symbolized the Cowboy hat as an essential part of a stockman’s gear and was later featured inside every western style hat.
The Tweed Flap caps were introduced later in the late 1940s and early 1950s. The popularity was so great that it was once again part of every mans wardrobe. You may remember Robert Di Nero playing the early life of the Don Carliano from the God Father, this was the hat he wore. Also Robert Redford was commonly seen wearing Stetson flap caps togeather with his grenson dylan brogues in his ealier days on the big screen
If your looking for a quality hat that built to last and got plenty of heriatge to tell a story about then Stetson are the only hats that count.
Buy on line or visit Stuarts London for the latest collection of Stetson Headwear.