Focussing on creating high-quality pieces that are steeped in history, RRL is cantered around all American workwear & denim, allowing the brand to resonate with vintage lovers and the raw denim community alike. The RRL brand initially started out its life being named 'Polo Country' - taking inspiration from Ralph Laurens personal Colorado ranch, purchased in the late 80s.
The Polo Ralph Lauren name has managed to keep themselves a household name since their inception in 1967. Branching out since, the label has expanded into many separate labels, navigating through fashion with their iconic clean cut American pieces. The RRL label plays on this US heritage & workwear style.