Polaroid dates back to 1926 when Edwin H. Land left Harvard University to pursue scientific investigations of the application of polarising light filters. By 1943, the first instant camera was created. Fast forward to 1963, colour instant film was born revolutionising the game. Even today, the Polaroid camera is a classic must have accessory to capture unique styled photos and instant prints. It is also arguably one of the most recognisable brands to date.
The brand has always retained the same values and qualities since it's fist invention by Edwin H. Land. The message is clear, making memories last. The brand has evolved and innovated throughout the years but the principles and vision has always stayed in line therefore making Polaroid one of the most well loved brands to this day.
We are proud to have lots of exciting Polaroid products this season. There is some exciting collaborations as well as the classic products we all know and love.