Originating from the French city of Lyon, Insitut Tres Bien has been making men's cologne since 1930. Named after its founder Tres Bien, the brand has been making some of the worlds most sought after fragrances including its La Russe, La Francaise and La Italienne ranages all of which are in this seasons Stuarts London USA Grooming Collection
This is the story of a name, TRÈS BIEN, the name of a beauty salon in Lyon, France that my grandmother loved to visit in the 1930s, her personal correspondence describing at length the charm of many delightful afternoons spent there.
This is the story of a priceless, turn-of-the-century perfumery handbook that had stood unnoticed in the family library for decades, and in its pages the 1906 formula for the Cologne à la russe, a cherished fragrance that my grandmother had custom made at Très Bien.
This is the story of a desire, a desire to reach beyond trends and time and revive the atmosphere of a bygone era.
In 2003, Institut Très Bien is resurrected as a brand in Lyon, the city where it came to life 70 years before. One year later, this is the revival of Cologne à la Russe, the iconic Fragrance of Institut Très Bien’s glorious times. Then Frédéric imagine what the original salon would have created had its story continued to unfold. Then followed Cologne à la Française & Cologne à l’Italienne, thus composing « COLLECTION COLOGNE, Exquisite fragrances for the body ».
In 2013, just after the opening of its design space in the heart of Lyon, France, Institut Très Bien enrich the brand’s collection and creates « COLLECTION TRADITION, Exquisite fragrances for the home », a tribute to the traditional olfactory families of high French perfumery, with Ambre Tradition, Bois Tradition and Cuir Tradition.