Defined by it's modern approach HUGO mixes exciting contemporary clothing and footwear, executed with unparalleled quality.

Summarised within this season's collection of forward thinking apparel, the reversed capsule see's a modern take  of the label's signature HUGO logo which is reworked throughout printed vertically down shirt sleeves, across hems and stamped on floral backgrounds. This season's collection also sees the vibrant spirit of Berlin at the centre of it's inspiration. Taking HUGO back to its roots the array of apparel pays homage to the heritage of the Hugo Boss fashion house.

HUGO T-Shirts
HUGO Footwear
Hugo Reversed
HUGO Shirts