Every pair of selvedge denim jeans tell a story, your story.

While they all start the same way; new, crisp and clean, these jeans will age with you and your journey.

The beauty of a pair of thick, robust pair of premium unwashed selvedge denim is that you define its character and its persona as it breaks in from months of wear before its first wash. How you move and where you’ve been will be re-told though the creases and fade of your jeans that have become one with you. While they all start exactly the same, each and every pair will become its own unique pair in style and colour.

Here at Stuarts London, we took a pair of our 50th Anniversary Edwin ED-SL Rainbow Selvedge Denim Jeans and wore them in for six months. Below you will see its journey from brand new to worn pre-wash, and post wash.

With everyday wear for 6 months, you can see that the pair of Edwin Jeans wore into a rich blue colour with some signs of wear particularly on the creasing and the knees. By wearing these jeans in for a long period of time before its first wash, you are enabling a rich pattern to form from your actions and movements, giving time for all this creasing will set in. After the wash the pair of jeans will fade slightly to show its true colours and highlighting all the crease edges and fades, creating your very own bespoke pair of jeans like no other that shows off individual personality and narrative. Washing raw unwashed denim will cause a little shrinkage, in this case the length of the jeans shrunk about 5%.

Why not start your own story, with our selection of premium selvedge denim?

Unwashed Edwin Jeans:

Before Your First wash:

Time to wash your Edwin Jeans: