Clarks Originals Hosts Music Events in London
During this Autumn Clarks Originals are organising music events to promote new artists and advertise the music scene around London. To emphasise the support of the music events, leading artists have been booked to perform alongside up and coming artists. These events are all free, based on a first come first served basis, and are located at London’s Rough Trade East during September – November.
Some of the leading music artists that are booked include Little Dragon, Bo Ningen and Louise and the Pins, they are all set to appear at the Brick Lane branch of this independent record shop over the autumn months.
Clarks Originals have been backing the music scene for many years and these latest events have been arranged to support their latest Clarks Originals Desert Boots that have been a huge success within the music industry. The Clarks Originals brand has made a concerted effort over recent years to appeal to the ‘Originals’ market and by hosting these events they expect the brand to form a solid relationship with music culture.
Along with organising these music events Clarks Originals have made a digital effort to include music into the online activities by representing the music on their website. The artists that feature at the music events will have a digital outlet through the Clarks Originals website so that fans can download their music directly. Fans can download the latest single by New York based group ‘The Rassle’ exclusively on the Clarks Originals website, this being the start of the digital marketing campaign from Clarks Originals to push new ideas and music through the site.
The Clarks Originals brand has seen a significant increase in sales, mainly down to the shift of their targeted markets. The new range of Clarks Originals Desert Boots have been seen on the music scene and many bands have taken on the ‘Originals’ styling which incorporate the desert boot. By having broken into this market, Clarks has moved away from their traditional revenue of school wear and classical men’s shoes. This has spawned the music events in London and will keep the connection to Clarks Originals and music fashion to produce a relationship that is set to continue for many years.
The music events will be held on November 25 2011 at Brick Lane, London’s Rough Trade East. Support the London music scene and Clarks Originals by attending these events and engaging in the concepts of the brand on producing cutting edge designs along with an affinity with music fashion.