Sportswear giant Champion has been pioneering active wear since 1919. Featured this season is the x Beams collaboration which has been ongoing over the past 20 years. One of the first time we have seen these collections outside of Asia, you can fin a wide array of x Beams apparel mixing the best of Champion sportswear with the best designers that Japan has to offer.
An A-Lister's brand of choice when it comes to casual wear. Famed for producing pioneering sportswear, the brand has the know how when it comes to producing athletic wear that not only performs well but looks good. A name synonymous with american sport, champion made NBA kits throughout the 80's and 90's as well as some of footballs cult shirts including that of AC Parma in Italy towards the back end of the 90's. Today the label produces more than just sportswear with several collaborations in place with the likes of Beams, Todd Snyder, and Wood Wood all of which are stocked at Stuarts London, giving the brand place in casual wear wardrobes all over the world.
One of Champions first collaborations that started more than 20 years ago, the x Beams collection features once again at Stuarts London this season. Featuring the best designers that Japanese retailer Beams has to offer the collection plays upon the global trend for Ametora and features sportswear garments that utilises the best of both american sportswear and Japanese Heritage. Almost exclusively sold in Japan since it started this special collaboration has now become available in select retailers across the world including ourselves. Easily to wear and to style try finishing off your everyday look by teaming a hoodie or sweatshirt with your favourite pair of jeans over the coarse of the coming months.