Brand Bible - Menswear Fashion

Brand Bible of our fashion labels

80s Casual

This is no normal fashion brand. 80s Casual t-shirts have revisited the 80s era of fashion through the eyes of those who lived on the terraces.  The prints on the t-shirts have been worn by many famous actors and artists to indi bands. The brand originates from Liverpool and started as a small project by the 80s Casual Forum. A tribute to those days when all that mattered was having the latest trainers and continental sportswear. Click the logo above to view collection.
 Adidas Originals Clothing / Footwear


Adidas : the first authentic sports brand, founded by true athlete. Adi Dassler is cultural icon. Dedicated to athletes at all levels, he was a dreamer, obsessed with making the best products possible. He spent every day of his life inventing, testing and designing. His goal: to make products that help all athletes perform better. His passion committed to every stitch and seam.

 Today Adidas is more than just a product from authentic and collectable original pieces to modern product concepts that re-interpret our heritage.

Adidas Originals celebrate many decades of fashion and sport combined. those that wear the Trefoil personify originality. Styles like Stan Smith, SL 72, Tennis Royals, and loads more. Along with the Footwear we have the latest rare track tops and original basics due in next month.

Other new styles expected are Adidas Beckenbauer new colours, adidas samba, adidas gazelle, adidas zx700, adidas spezials, adidas zx800 and loads more. is an Official Stockist of Adidas Originals Products.   Lets celebrate originality with adidas originals.

Alpha Industries

The worlds leading brand of authentic flight apparel, Alpha Industries celebrates it 50th anniversary. A brand that has been promted to the A-list of fashion has every right to enjoy its 50th anniversary, comitment to each garment was never and still today comprimised. Alpha jackets have been worn fit for their purpose around the globe, and those that love the American Heritage fashion know of the extensive time it takes to manufacture each jacket or coat. Those that appreciate the timeless combination of rugged good looks, military fabrics and unequalled attention love Alpha Jackets. Jackets that we have stocked are the main iconic styles, the MA 1 flight jacket, B-15 fur collar flight jacket, and the NB3 Parka for extreme cold weather conditions.

Andersons Belts

The Finest Hand made Italian belts since 1966. Particular attention is placed on the fine Leathers carefully sourced to make the belts. Many A-List celebrities have taken to these belts beacuse of the heritage and quality embeded in to this mens belt brand. Anderson Belts come in fine range of leathers but we have chosen to go for the fashion styles that have brought this company to surface, the woven belt with rainbow textile and leather style or the multi patterns style which have become a trade mark design.



The makes of G9, the original harrington jacket. This jacket has been an all time favorite for most. With different colors and a perfect fit, this jacket is definitely one of the best out there. Worn by icons like Steve McQueen, Elvis and Sinatra to Liam Gallagher and Daniel Craig. The G9 has been amongst the celebrities since 1937 and still going strong.

Timeline and History of Baracuta

1937: John and Issac Miller start making the original G9 Baracuta at their Chorlton Street Factory in Manchester. The worlds first Harrington and worn by Elvis and most famously Steve McQueen.

1938: The Fraser Clan Chief, 24th Lord Lovat at Beaufort Castle to use the Fraser Tartan for Baracuta products lining. This has become a signature of Baracutas G9 harrington jackets.

1947: Baracuta starts international advertising

1960: Ryan O Neill  plays the character Rodney Harrington in Peyton Place wearing a Baracuta G9 which earns G9 its all famous name Harrington

1966: Baracuta supplies coats for the world cup squad of 1966 and later also for the squad of 1970.

1981: The clash wears Baracuta jackets at the famous Times Square Concert.

Thierry Henry the FC Barcelona and Ex Arsenal player wears the classic G9 in the new Renault Clio advertisement. Daniel Craig the latest James Bond has also been seen wearing the classic G9 jacket.
Barbour Heritage 

New Barbour Jackets are in stock now, with all the latest autumn / winter styles. New mens jackets include the Barbour International Steve McQueen re-issue. This is the ulitmate vintage Biker jacket. Durable waxed cotton canvas upper really adds the appeal to this style.

Mens Cords trousers by Barbour are also on the menu this winter, with great variety of colours available. Babour jumpers plain and with diamond argyle variations are part of the look for winter fashion.

Barbour Shirts available in regular and fitted styles with heritage barbour check shirt patterns. Great colour combination with black and yellow contrasts. Gone are those days when people only saw Barbour jackets for the countryside lads. StuartsLondon is an Official stockist of Barbour Heritage Jackets and Barbour Mainline collection.

The popular International jacket, based on an authentic Barbour motorcycle design from the 1930s, continues to inspire the Barbour Heritage Fashion Collection. Barbour draw inspiration from their rich archive, taking key features from their most iconic pieces and styling them with a twist to create garments for today which are sure to evolve into classics of the future.

Great new styles have been added above like the Chelsea quilted jacket, a jacket part of the heritage collection which is more fitted and a move on design from the basic original. Other waxed mens coats from Barbour is the Dunelm, with a fixed hood feature.
The iconic Barbour International was introduced to the collection in 1936, initially as one piece suit, which evolved in to a two piece with the famous slanted pockets. The international proved a firm favourite with many trials riders, including Steve McQueen, and the American ISDT Team of 1964. Barbour garments were worn by nearly every British team between 1936 to 1977.

After the massive sell out International trial jacket by Barbour we have secured more stock due to arrive in a few days. This season Barbour International has been one of Stuarts London best selling brands.

Bass Weejuns

G.H Bass & Co. founded in 1876 is one of the oldest and most successful American Footwear brands. The collection also contains a wide range of contemporary footwear featuring European and American styling

The Classic penny loafers, or beef roll styles have been in particular great sellers. The design of the shoe is simple and timeless, allowing anyone to wear these classic loafers with any outfit.

Leather upper and leather soles are hand stitched to fine detail. Available in range of colours. The Larson Bass Loafer or better known as the penny loafer is comes in black, burgundy and a cognac colour. The simplicity of these shoes is such that come summer time, they look great with classic smart shorts or chinos. Other times of the year they can be dressed up with smart trousers or even suits.

The tassle loafers or as Bass have names them Larkin have the same appeal, but look great with smart denim jeans. Log on to today to view the full collection as there are loads more styles to select.
Ben Sherman Modern Classics

Started as a classic shirt company in Brighton paying attention to details that no other shirt company did of that era. This British company adapted the idea of making a button down shirt inspired by polo players who wore similar shirts duringplay to keep the collars down. Today this company has come a long way since. The modern classic range is a new concept for Ben Sherman the name given to the collection does exactly what it says on the label. A modern angle using only the best of the best fabrics and incorporating a classic balance in design.
Brady Bags

A quality brand that has been going strong since the 1870s which was when the Brady borthers first started in Birmingham making leather gun cases. Since they have evolved as one would expect and moved into a full range of quality leather and Canvas bags all hand made still in the UK.

 Lesley Taylor, the designer of Brady bags, joined the company in 2002, having spent the previous five years with Mulberry. Lesley has introduced new bags into the range and we quickly found that the quality values of a Brady bag appealed to a much wider audience and includes the “Discovery” range of bags which can be used as a travel item or as a fashion statement.

As in the 1930’s, Brady bags are still renowned for their quality and craftsmanship and Brady in 2007 still has solid foundations with the fishing, hunting and shooting sectors who use their traditional game bags, cartridge bags, gun slips and covers.

Brady export to North America, Europe and has a large market in Japan where, in the main, the bags are used as a fashion item. In the UK Brady bags are stocked by the prestigious stores in London.

A mega brand from the 60s is back. Since we went online at we have tried many times to find Brutus Shirts, due to the high demand of our customer interest.

Brutus shirts were originally launched in 1966, little did they know how popular this shirt was going to hit the mod fashion scene. Later in the 70s the Skinhead fashion emerged but Brutus trimfit shirts remained everybit the key style. Trimfit Brutus shirts were the rage back then and have now re-launched with 3 Limited edition colours , the navy gingham check and black ginham check, and for those looking for the original heritage colour the red tartan is a must have. The last time we had these in store was over 30 years ago. Its great to have them back once again. is proud to present Brutus Trimfit the original shirt with British Fashion Heritage.

Burlington Socks

Burlington socks is the ulitmate quality sock and a league above the rest. Back in the 80s the socks was famous for being worn around the streets with your jeans tucked into them, silly fashion but at least not as bad having your jeans hanging off your bum. Stuarts London has been selling Burlington socks for over 20 years. Stuarts London stocks the argyle diamond collection, which has the metal logo button on the side. Extra soft to pure cotton or wool mix we have them all in stock as the latest colours are released.


Calvin Klein

Known as the world’s finest designer underwear for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed and bought mens underwear. Once a utilitarian product, mens underwear suddenly became an object of desire. New advertising campaigns communicated the message of the updated, sexy designer sensibility that distinguished Calvin Klein Underwear from all others. A complete womens line followed in 1983. Each season since then, the brand has delivered a new line including basics, basics in fashion colors, as well as fashion-forward, trendy underwear to stores.
Carhartt Clothing

Carhartt clothing is a brand that has developed with the working class of America and seen to be a heritage brand.


Carhartt Inc. was established in 1889 in Detroit, Michigan USA by Hamilton Carhartt. For over 120 years Carhartt has been dedicated to its mission of providing Best In Class apparel for the active worker. Standing for rugged construction, innovative design and exceptional standards of quality, durability and comfort, Carhartt wprkwear has become a legend in skilled trades.

The first products manufactured by Carhartt were overalls in duck and denim fabrics, and the intention was to set a standard of excellence to which others would aspire. 120 Year the Carhartt label is a legend which still provides most functional clothing for generations to come.

New this season in the Short sleeve check shirts, dark indigo dark wash denims, along with the Preppy Cup winner jackets made from a versatile sweatshirt fabric and lined T shirt inner. Mostly using Slub yarn, giving the fabric the intended vintage look.

Slub Yarn is a yarn with soft thick nubs that appear from time to time in the woven fabric, creating the desired Retro Effect. Combined with special washing to dye the yarns to a vintage look can only be found in the Carhartt heritage collection.
Stuarts London is an official stockist of Carhartt and this season our experienced buying team have selected the finest styles and design that reflect the high quality and appeal of Carhartt.

Carrera Sunglasses

The historyof the brand CARRERA begins in the field of sports glasses, ski goggles and helmets far in 1956: it’s the story of an extraordinary adventure set between innovation and sport, made of passion and successes.

Being a leader means to be ahead of the time: this is the attitude that CARRERA has always been following, offering in the van products and launching successful sunglasses, eyeglasses, ski helmets and goggles. In order to guarantee and constantly improve their quality, CARRERA products are studied and developed in collaboration with athletes and benefit from the experience of SAFILO, which has been representing from the ‘70s the best in the eyewear sector all over the world.

Half a century of international victories in many sports represents the result of a complete passion for product development and continuous technological research

“Today CARRERA is a synonym of technology, safety, innovation and design”

Clarks Originals

1950, 7th July, Clarks Originals produced a soft floppy ankle boot. This was the birth of the desert boot into the fashion scene. The desert boot has remained an iconic style since then.  Adapted from Cairo Bazaar; Officers in the eighth army would have these types of shoes handmade.   Nathan Clark a grandson of one of the founders took the desert boot to a groundbreaking global level.  The end consumer  loved the style and design, not to mention the unbelievable comfort ability.

 Clarks Original Desert Boots, Clarks Original wallabees or  even the desert treks are all original designs and the cheese  sole unit (Crepe Rubber) is by far one of the most flexible and durable materials a shoe of this nature can boast. The Suede and leather used on the uppers is of only the finest available to any other rip off style.

 The Clarks wallabee was introduced in 1965 by Lance Clark and later the Desert Trek in 1984 during the oil crisis.  Clarks Originals have truly developed a timeless product that maintains a high fashion respect.

 Stuarts London is an official partner of this iconic footwear collection. Get the look a Harrington jacket, selvedge jeans by Edwin, and a pair of dessert boots or wallabees, and you  set for the walk about in style this summer.

Founded in Malden, Massachusetts in 1908 by Marquis Mills Converse, Converse is a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women and children.

Converse started producing athletic shoes for tennis in 1915 and then basketball shoes in 1917 with the introduction of the Converse All-Star basketball shoe. With involvement of the American basketball player Charles H. Chuck Taylor for promotion as a salesman and ambassador, Converse added the signature All Star patch in 1923 to its shoes. Later in 1960s, variety of colors were made available to represent the different basketball teams. Along with the colors, Low-Top or Oxford, High-top and later knee high, versions were produced by converse. Shoes were available in leather, vinyl, denim, suede and hemp.

Many punk rock fans switched to Converse as it became a fashion trend in the late 1970s and after. Bands such as Ramones have been associated with Converse. All stars became famous again as the fans of Kurt Cobain, Nirvanas leadman who had worn All-star for many years due to his influence on punk bands during his youth. Rom Morello from Rage Against the Machine has also been seen wearing Chucks, and also U2 guitarist The Edge has been seen wearing Chucks recently. Jackass star Johnny Knoxville is also known for his signature black hi-tops.



Shoe care products are very important to increase the lifeline of your footwear. Dasco or Dunkelman and Sons Limited provide good quality care products for footwear. Dasco is a well recognised brand in UK and overseas making it truly a internationally accepted brand. Dascos factory is located at Northamptonshire, England.

Some of the products that we stock are suede protectors, heel grips, shoe shine sponge and wax polish.
The Original Casual Chino.

Dockers is a household name and was introduced by Levis in the 1980s. Levis noticed there was a gap in the market for a denim alternative. Dockers chinos  is the ultimate casual trouser. The archive inspired collection looks at different fits, from Ultra slim to Slim. With a new added colour in Grey in a loose tapered fit, Dockers is one for the wardrobe this summer.The K-1 collection is a limited edition range which focuses on the year of 1940 when the Khaki trousers was an essential uniform. The workwear inspired collection is due to hit the stores this May. The quantity is limited and will be packed into a gift box.

Dockers chino are best worn with a pair of Sebago docksiders or Bass Weejun loafers. The chino is back and is a Key trend

Diadora Heritage

"Borg Elite Gold - Now in Stock" amazingly we have waited nearly a year to quote that. But thankfully the Heritage project worked out and the stock came through. Diadora is a iconic brand with great heritage. It was the chosen one from Bjorn Borg to wear the classic Elite trainers dubbed Borg Elites.The style was made for tough game play with enough comfort to withstand hours and hours of proffesional tennis. Diadora also made the Ed Moses running shoes. Edwin Moses won wearing his Diadora shoes at the Olympics in 1984.


Edwin Jeans

Established in Japan 1947

Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time.
Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers.

In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts.

Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality.
From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand.

In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans.

Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’.

By 1963 Edwin had produced the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.

In the 1970’s Edwin were the first company in the world to develop ‘old wash’ designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.

In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing, every denim company in existence today.

In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947.

Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.

1959: Founded in 1959, Leanardo Servadio in Perugia, Italy in 1959. Ellesse is a fusion between fashion and sports. Leanardo founded Ellesse as he couldnt find a good skiwear. Ellesse was named by Leanardo according to his initials L&S, elle-esse.

1960s: Ellesse explores the concept of innovative ski wear. In late 60s Ellesse discovers a performance enhancing fabric that should revolutionise the ski market.

1970s: The iconic Jet Pant is introduced which is a figure hugging and has padded knees.

1980s: Chris Evert, Boris Becker and Guillermo Villas wear Ellesse for their Tennis games. Ellesse becomes the official supplier to the national ski-teams and sponsors champion skier Mark Girardelli. Ellesse also sponsors the Italian soccer team, winners of the 1982 World Cup in Spain. 1982 adds yet another driver to the Ellesse lineup with sponsorship of the Ferrari F1 team and the star driver Alain Prost. Ellesse also sponsors the New York Marathon alongside Mercedes-Benz and Perrier.

1990s: In early 90s, Anna Kournikova, one of the top female tennis stars of the 90s and early 00s gets signed by Ellesse at a tender age of 9 and she goes on to win European championship and Italian Open at age of 14.


Farah Vintage Collection




Fila Gold

Fila Gold is a new collection aimed at using more technical fabrics and maintaining a high end Italian styling as a concept. Fila gold is sport label for eveningwear made up quality light weight jackets and fine knitwear using merino wool. The classic cut is cool and innovative takes the vintage look to the next level. Available at select retailers only.
Fila Vintage

Given our inclination towards the bold and provocative, we made a dramatic debut as an elite sportswear brand with two things: the F-box logo and Björn Borg. The F-box became a design icon, and while Borg was on his way to becoming one of the greatest players in the sport’s history, we introduced cotton ribbed, fashionable designs in vibrant colors to conservative tennis whites. The game never looked the same again.

We started out in 1911 with the Fila brothers, who produced finely textured fabrics in the northern Italian town of Biella. We soon moved on to making undergarments and ultimately launched sportswear in 1973. We established ourselves early on in the game as a stylish, respectfully irreverent and quality sportswear maker. We have become a strong global brand driven by design and capable of influencing style on and off the playing field.

But we’re not just tennis. Worn by Ingemar Stenmark in his pursuit of 86 World Cup titles, we swept through alpine skiing. We graced the greens of five British Open and two Masters titles with Tom Watson. Through the 1980s and 90s, names like Reinhold Messner, Alberto Tomba, Monica Seles, Antonio Rossi and Kim Clijsters stood out not only for their achievements, but also for the Fila designs they wore. We have since then branched out into fitness and wellness.

And it’s not just sport, either. Being charismatic, glamorous and innovative, we were the first to summon the loyalties of both international athletes and the fashion faithful. We tailored our clothing and footwear to elite and style-conscious sportspeople and then made the same fashionable offering for their spectators. We became the brand that not only catered to the individual performer, but also audacious and cosmopolitan individuals.

For over three decades, we have been synonymous with style. Maybe it’s our Italian upbringing, maybe it’s our legacy of being a little unconventional, but we have evolved into a multi-dimensional brand because of our unflinching commitment to designing sportswear discerning and passionate individuals around the world. FILA is a true fashion icon—a “Style Shaper”.
 Fjall Raven

The story behind Fjällräven began in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains. Åke, who spent more time outdoors than indoors, did not like the backpacks that were available at that time. They always ended up like small, uncomfortable, pear-shaped bags down around his rear. He decided to take matters into his own hands and built a wooden frame.

The name Fjällräven means Arctic Fox in Swedish and the name is honoring the small predator which lives in the Swedish mountains in the harshest of climates. The out jackets use the same durable material which are used for the bags.  Fjall Raven is a quality size adapted in this country by those that need a good outdoor jacket. Football fashion marked this label as an alternative to wearing Stone Island such is the quality of the jackets being produced.
Fred Perry

In the late 1940s Fred Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes and invented the sweatband. Wegner had a next idea to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on (as was the case with the crocodile logo of the competing Lacoste brand).

The white polo shirt was only supplemented in the late 50s when the mods picked up on it and demanded a more varied colour palette. It was the shirt of choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern Soul scene.

It regained popularity when British tennis star Andy Murray had it as his clothing sponsor.

At Stuarts London we have two sections of Fred Perry, authentic which foucuses on archive styles and classic sometime refered to as laurel collection, which collaborates with designers such as Raf Simmons. Also the laurel collection encapsulates the original Made in England polo shirts made in archive inspired colours.


Gabicci Vintage 1973

The Gabicci brand first came into being when its two creators were inspired by a trip to the Italian seaside resort of Gabicce Mare. A mixture of East End rag trade expertise, sharp Italian styling and a nod to the 50s rock and screen icons. A unique look was born.

Gabicci clothing has always been on the smart side when it came to styling and being casual. The gold G product back then and once again today have become sought after products, exclusive but not commercial. Structured collars, piping detail, suede trims were part of the styling concept over 30 years ago, this brand was way ahead of its time. Gabicci was a benchmark for many other brands that tried to imitate, but only the original gabicci maintained the quality.

 This season Gabicci and Gloverall the pioneers of the original duffel jacket, have made a collaberation to produce the ultimate smart fitted duffel coat for this winter 2009. Gloverall duffel jackets are renowned for exceptional quality around the world.

More items like suede trim gabicci cardigans, and the re-launch of the iconic rollneck will be instock soon for the fall 2009 collection. The roll neck cotton long sleeve tops will be available in red, white, black, navy and more colours too.

Be sure not to miss out on the new collection as it looks every bit and even more than expected, Gabicci Vintage are paving the way once more.

Founded by Ian Paley who is also the founder of One True Saxon, Garbstore offers the perfect blend with good designs in vintage fabrics. Garbstores clothing has an amazing eye for details making it one of the best brands to look out for today. Garbstore is mostly into making familiar clothing with a vintage twist to it. This ensures that the design will never go out of style.

Ian Paley previously worked at Paul Smith, designing their casual wear. Later he launched Paul Smiths sub brand R Newbold. Followed by R Newbold, he had some advertising stints at Burberry before launching his product line One True Saxon. Garbstore materialised after One True Saxon.

?The word Duffel originally referred to a Heavy Woollen Cloth closely woven for warmth and manufactured in the Belgian Town of Duffel. However over the years it has come to signify a hooded coat with distinctive toggle fastenings which was adopted by the British Navy and used by officers and men of the watch to protect against the biting Atlantic and North Sea winds. The toggles could be unfastened whilst wearing thick gloves, and hoods were carefully designed to fit over peaked Naval caps.

In 1951 Harold & Freda Morris who specialised in selling cotton, leather, Gloves and Overalls were approached the by the Ministry of defence to help dispose of their surplus supplies of World War II duffle coats. Mr Harold Morris then conceived the name Gloverall.

A Grenson shoe is a shoe made with 140 years of experience. Now available at Stuarts London we have selecyed the very best Grenson can offer in Brouge shoes and boots. Good year welted a 130 year old process that involves over 200 individual operations to make a single pair and takes up to six weeks to complete, Grenson is a serious shoemaker. Grenson leathers are the finest in the world and in most cases they come with a "burnish" finish a five time over process to build up a beautiful antique look. The extra durable soles are cut from the finest, long lasting leather. No cost is spared in to the up keep of the quality and only the best materials are used for shoe making. Grenson shoes are the top choice by the buyers at Stuarts London because this company have their roots in classic English shoe making but also offer other modern lasts, with styling that makes them more contemporary than you would expect from an English factory. Grenson shoes being handmade since 1866.


Happy Socks

Happy Socks is a brand from Sweded which makes theirs socks in Turkey by a family who have been in the business for quite sometime. They have a history in making socks for the Belgian and Turkish army.

Made from combed cotton mostly, these become long lasting and comfortable as the short fibres fall out during the process of combing. The process of combing is done before its spun into threads. The cotton is then woven using the Italian Lonati machines which are very famous for their precision hence adding to the quality of these socks. The procedure is controlled by computers to ensure precise patterns. The toes are sewn by hand adding to the comfort level. Happy Socks are one of the best socks you will get at a amazingly low price. Definitely value for your money.
Humor Clothing

Humor clothing is a Danish brand getting its inspiration from electronic music and the pulse from the ever changing street wear in the metropolises.They also find inspiration from all sorts of places, colors on advertising posters from the 80s or graphic design on tracksuits from the earlt 70s and also a good dose of cyber crime and humor.

Humor designs clothing which work well even for hanging out with friends or for going to clubs at night.


Il Bussetto

An Italy based brand who still hand makes their products. They have a long history in making fine leather products. Il Bussetto makes some of the finest quality wallets, Tacco coin cases, iPhone cases using some of the best quality products and methods. Il Bussettos products are produced using vegetable tanned leather in natural colors and waxes.

The leather is manufactured with lots of care and the dyes, glues and waxes uses are all selected natural products. Some of the techniques used are kept secret and only passed from one generation of the italian craftsmen to another.


J Lindeberg

J Lindeberg, founded in 1996 is a Swedish clothing company whose first design concept was 21st Century Lifestyle. J Lindeberg is named after the founder Johan Lindeberg. Johan Lindeberg previously worked at Diesel, the Italian denim brand.

J Lindeberg was launched in the summer 1996 in Stockholm and New York simultaneously. Johan became the creative director and another small team was formed headed by Roland Hjort who was recruited from the Swedish apparel brand H&M.

Johan was always interested in combining the fashion and sports which lead to J Lindeberg. J Lindebergs clothing is very famous for its connection with golf and closely integrates with the golf fashion scene.

John Smedley

High grade quality production of knitwear, and still a family owned business operation for over 200 years. This is why John Smedley products, although expensive, but justified, are regarded around the globe as one of the most superior knitwear available.

The company started out in 1784 as a mill specializing in the production of muslin and spinning cotton. Towards the end off the 18th century they had extended operations to include knitting and hosiery.

In 1819 John Smedley has his son John apprenticed to the company and after extensive training within six years was running the company. John brought a breath of fresh air to the Smedley empire, with his energetic modern views, John began to expand the business to a next level.

John Smedley is a business that has always remained with in the family since changing hands down the family tree. John Smedley use only materials of the very best quality, and this shows in every single stitch, seam and touch of fabric. One only has to wear a John Smedley knitted style to be hooked for ever and nothing else will ever compare.
Jeffery West

World renowned footwear from Northampton by two childhood friends Mark Jeffery and Guy West. Jefferys father ran a family owned shoe factory in the town. Their first shoe was made when they were 16 year olds and have come a far way from then. Their shoes were sold in Northamptonshire and also in Kensington Market in London. Initially they customised and sold products which were rejected at Marks fathers factory.

The company itself was found in 1987 after the sudden death of Jefferys father. Jeffery Wests diamond design pattern is inspired by both Gothic and Victorian Gothic revival architechture. Jeffery west offers a range of traditional gentlemans accessories, all handmade in England.



K-way was born in Paris in 1965 with its first windbreaker. Leon-Claude Duhamel started K-way for people to protect themselves from rain. Kway jackets are lightweight, completely waterproof folded in a small hip bag. Kway sold more than 250,000 pieces in the first year itself.

Kway became the official supplier for the 1992 Winter Olympic games in Albertville. Kway is a blend of timeless classic jackets, seasonal styles and the best fabrics that make Kway unique. These simple yet trendy jackets have set a benchmark for other windrunners.

Kangol Headwear

Kangol was founded in Cleator, Cumbria, England in 1938 by Jaques Spreiregen, Kangon. Kangol is very famous for its headwear and its connnections with supplying gear to the military. Most famous amongst the products were the Beret which is a soft round cap, with a flat crown worn by both men and women.

Kangol comes out with different designs and colors every season thou some of its famous head wear is Kangol 504.

Kappa is a Italian brand of clothing. Kappa steped into the clothing world as a socks and underwear manufacturer in 1916 in Turin, Italy. Their logo Omini, which is a man and women sitting back to back. This logo was created in 1969 by a accident when a man and women were shooting for an bathing suit advertisement and the outline of their body was traced by the back lighting. This idea turned into a logo for Robe di Kappa.

Kappa clothing has good sports wear and footwear line.

Kickers is a UK based brand producing footwear and clothing. Founded in 1970 by Daniel Raufast, Kickers started with making the denim boot which had characteristics of a denim with contrast stitching.

The Kick Hi boots were introduced in 1975 and became famous with the Manchester music scene. Many fans of kickers were followers of UK garage, RnB, pop and hip-hop music culture. Kickers has been associated with the music industry, which includes Ms Dynamite, So solid crew, Jarvis Cocker, Noel Gallagher, Mike Skinner, Arctic Monkeys, Craig David and Rodney P.


Lacoste Clothing - Lacoste Footwear

Founded in France in the year 1933 by Rene Lacoste and Andre Gillier. Lacoste is a high end company producing clothing and footwear. Lacoste started with producing tennis shirts with the crocodile(croc) logo. The croc logo has become a signature of Lacoste clothing and footwear range. In addition to tennis, Lacoste made golf and sailing shirts.

Lacoste is available globally instore or online. Some of the most famous stars wearing Locoste are tennis stars Andy Roddic from America, French Richard Gasquet, Swish olympic gold medalist Stanislas Wawrinka. With the two time golf masters tournament champion Jose Maria Olazabal and Scottish golfer Colin Montgomerie have been seen wearing Locoste clothing in tournaments.

Some of the famous products from Lacoste are the caiman polos. Caiman polos are basic lacoste polos in different colors with the crocodile logo on the chest. There is one to suit every mood. So whats your mood today?
Levis - Levis Vintage

Levis was started by Levi Strauss who was the German-Jewish immigrant to United States. Levis Strauss and Co was started in 1953 by Levis Strauss himself as a brand producing denim jeans. Levis Strauss was founded in San Francisco, California.

Levis gained popularity in a wide range of youth subcultures, including mods, rocks, hippies and skinheads. Levis 501 shrink-to-fit jeans are till date one of the most strong selling points of Levis.

Today Levis jeans are amongst the oldest in the market and one of the most reputed labels for denim. Another famous pattern from Levis is the sta-prest which are wrinkle resistant trousers and started way back in 1964. Marketed as wearable straight out of the dryer, with no need for ironing, sta-prest was one of the most famous amongst the British mods and skinheads of 1960s.

We are proud to be a part of such a rich clothing culture and our collection includes the 501s, 504s, Sta-prests and variety of shirts.We have recently got some jeans from the vintage XX collection. Make sure you check our collection of Levis here.


Loake has been making handmade footwear since 1880. Loake was started in 1880 when three brothers Thomas, John and William in Northamptonshire, UK. Loake are perfect gentlemens shoes.

Till date Loake is a family owned business still operating in the same town. Loake has been operating globally and exporting to more than 30 countries. The most famous piece famous is the Goodyear welted footwear, which take eight weeks to produce. Around 130 skilled craftsmen, upto 75 shoe parts and approximately 200 different operations are involved.

With time Loake has integrated new designs into its classic shoes collection making it complete for all generations. Loake was awared a Royal Warrant of Appointment to the Queen in 2007.


Saez Merino brothers started Lois jeans in Spain at the beginning of 60s. Bands like ABBA, celebrities and public figures like Bjorn Borg or Johan Cruyff have been some of the main characters who advertise the lois chords. Lois chords became very famous in Europle and was very much a favorite of many casual clothing lovers back in the golden era.
Luke of 1977

Luke was started by Luke Roper with help from his friends Simon and Deborah Poole. Luke Roper was born in Walsall and was son of a talented wedding dressmaker. Inheriting his skills from his father, he quickly learnt using a sewing machine and became interested in learning about the entire process of producing garments. Soon he was making shirts for his friends which started to become a hit soon.

Luke took a 3 year specialist menswear design degree at the Central Saint Martins College of Fashion in London. Taking the job of a junior designer with a major brand gave Luke enough information he needed to start his own label. Soon in May 2001, the Luke label was born along with some help from Simon and Deborah Poole.



Donrad Duncan along with Massimos son and daughter Lorenzo and Agata has started MA Strum with some very quality clothing from the Osti Studio since its inception in 1970.

Donrad Duncan was a former designer for Victorinox clothing and MA Strum definitely looks like a label which will make some strong impact. Taking inspiration and desings from Massimo Ostis studio, who was the driving force behind some of the most successful Italian labels like Stone Island, CP Company, Left hand, Bonneville and more recently Massimo Osti double use.

Mikkel Rude

Mikkel Rude was born in 1968 in Copenhagen. Since 1981 he dedicated his time to design and make clothing with the clean cut British look. The first shop was started in Copenhagen and now Mikkel Rude clothing has become quite popular today and available in many countries.

We have got in a small range of clothing which includes Gingham check and tartan pattern shirts.


New Balance

New Balances mission is to be the worlds leading manufacturer of high performance athletic and active lifestyle products while operating in a socially responsible manner.

Starting just as a arch support company in the early 1900s, today New Balance is a company making all kinds of footwear for athletes. Since 1970s, New Balance has grown into a leading athletic products company making products of all kinds and sizes to provide the perfect fitting products for athletes.

New Balance believes that perfect fitting products produce better performance and results. Constant innovation and research becomes a core part of New Balance to provide better products constantly for all athletes. New Balance trainers are made in USA and UK making it truly a legend in the sporting labels.

New Balance started its UK manufacturing unit 22 years ago and has been producing in the UK while its competitors run for cheaper production areas. This dedication has earned New Balance the Queens Award for Enterprise.

Nicholas Deakins

Craig Nicholas Tate founded Nicholas Deakins in 1991while studying for BA Honours in Fashion and Textile in London. Craig started with just 4 designs in 1991 which were made by W. J. Brookes and today has a big range of clothing and footwear for Nicholas Deakins dear customers.

The mix between old desings and new trends makes Nicholas Deakins the perfect buy for today with leather and suede footwear. Nicholas Tate collection is a different line which has leather upper shoes and are also hand crafted making each pair of shoes unique in its own way.


One True Saxon

Started in the year 1999 in Nottingham by three former employees of Paul Smith. This label has become famous quickly with its designs and footwear especially.

One True Saxon footwear is one of the most successful ones and is getting stronger by the minute.

Original Penguin

Pete the Penguin was born on an airplane! The idea to start Penguin hit Abbot Pederson while he was travelling back to Minneapolis from NYC in 1955. Having some time of kill, he decided to wait in a local bar and ended up buying a penguin from some shop at Manhattan and named it Pete.

On the flight back, he knocked off Pete the penguins head in the flight and some stewardess who wrapped Abbots tie around Petes neck said that such a well dressed bird should be immortalized or maybe even embroidered on a shirt similar to one Abbot Pederson was wearing.

And this was how the label was born with Pederson who himself was a keen golfer launched the first golf shirt which was casual, comfortable and equally at home on the 18th hole or the 19th hole.

Today Penguin is being sold globally with exclusive luxury retailers and Penguin is bigger and better than ever.

Today one of the very famous design from Penguin is the Earl polo which has become a signature of Original Penguin and is also available in variety of colors.



In 2008, Paraboot celebrated a hundred years of existence and pure excellence. Paraboot was started by Remy Alexis Richard in 1908 and is still being run by the Richard family. 4 generations of Richard family have made sure that Paraboot remains at its very best and improve constantly.

Even though the label was born in 1908, it was not until 1927 that the name Paraboot was registered. In the same year, Paraboot manufactured their first rubber soles.

Paraboots guiding principles have been innovation, craftsmanship and quality which makes its quality very hard to match. In 2001, Paraboot started their first shop in London and 2008 saw opening of Paraboots 26th shop.


Penfield was established in Hudson, Massachusetts in 1975 and today have become one of the best, quality jacket and clothing label. They are pretty famous for their down-filled jackets, fleece and outerwear.

Penfield clothing is designed by people who love their outdoors, Designed to hold strong even for stern weather conditions, Penfield is the ultimate combination having both design and quality with fashion, function, practicality and durability all integrated into each of their design.

Persol Glasses

1910 - 1930: Persol Glasses was started by Giuseppe Ratti in Turin 1917, who was the owner of Berry Opticians. He started to make the glasses in a small courtyard in Via Caboto to make technically advanced glasses for pilots and sports drivers who need more from their glasses.

1930 - 1950: With developments and improvements in the Protector model, Persols trademark was created ( persol from per il sole meaning from the sun which shows its enhanced function of protection against the suns rays )

1950 - 1970: The 649 model, which was built for tram drivers in Turin was created in 1957. This model became a legend and was very successful over the years and was copied in different forms and style by Persols competitors. In 1961, 649 truly outclassed its competitors when Marcello Mastroianni who wore them in the movie Divorce Italian Style.

1970 - 1990: This era extended the considerable attention that Persol had always paid to the advancement in its products with respect to innovation and the care for its products.

1990 - Today: With the rise in popularity, Persol was amongst the stars and in early 1990s the Italian actress Omella Muti was signed and a special pair of glasses were created for her. This was the elegant 830 model which was dedicated entirely to the star Omella Muti. Later in 1993-94, Carol Alt was signed by Persol and was also dedicated a special pair of glasses i.e the Carol 853 model.

Persol glasses are hand made with the highest quality materials from the crystal lenses to the acetates and metals of the frames. These have a rich history and tradition of research and quality which make them more than glasses. Persol glasses are not just glasses, they are work of art. Patented in the end of 1930s, the Meflecto is the worlds first flexible stem system designed for maximum comfort by eliminating pressure on the head from the arms of glasses. The Meflecto system allows the glasses to adapt to the unique shape of any face and still today represents a technologically unsurpassed solution.

Pretty Green

Pretty Green is founded by Liam Johan Paul Gallagher, who is best known as the lead singer of the English rock band Oasis.

Pretty Green is a classic British clothing range with a key industry professionals. The entire range is approved by Liam Gallagher and it includes footwear, denim, knitwear, jackets, trench coats, parkas, TShirts, hats, scarves and some exclusive limited edition pieces.

The entire Pretty Green collection is divided into two different Green and Black labels.

The Green label is a casual collection with relaxed styling making it look good for men of all ages. The Green Label represents a classic, cool British heritage look through its lightweight jackets, shirts and tees. The Black label is based on the classic British styling too embodying Liams individualistic style and vision along with use of very superior and higher grade of fabric making them stand out from the others. These include blazers, parkas and paisley print tees.

Pringle Of Scotland

Pringle is one of the oldest names in the Scottish borders, which is also the birthplace of the British Knitwear industry. Pringle was founded in 1815 by Robert Pringle and now established its presence in US, Europe and Japan.

Pringle has been knitting cashmere since 1870s and coined the term knitwear when a knitted garment is worn as a outerwear. Pringle is also the maker of the argyle pattern which has lasted till this day. Another innovation from Pringle is the Twinset which is a sporty two piece cardigan in the 30s.

Many stars who were associated with Pringle are Jean Simmons, Margaret Lockwood, Deborah Kerr, Grace Kelly, Brigitte Bardot, Margot Fonteyn and many more. Today, Pringle is worn by starts like Madonna, Guy Ritchie, Ewan Mcgregor, Nicole Kidman, Sophie Dahl, Claudia Schiffer, Liberty Ross, Sharon Stone and Scarlett Johansson.


More to follow soon. work in progress.