None of the above.

Pictured: Knitted Polo

Rich in heritage, sleek in style.

We are proud to be one of the first UK stockists for the best upcoming brand, none of the above. The understated brand is making noise in the fashion world with its bold yet classic designs combined with quality and style. For our latest blog, we take a look at None of the Above, their most popular designs and their plans for SS20 collection.

Pictured: Knitted Breton Stripe Polo Shirt

Timeless Fashion.

Renowned for creating timeless fashion with only the finest materials from around the world, None of the above is a brand to watch this season with only more to come. Sourcing materials with only ethical weaving mills for all their production, it is clear at the forefront of all their designs is authenticity and honesty. Being lead by a team of designers with over 30 years of experience within the fashion industry, all their collections although vary in products, all stay true to their core values of classic style, exceptional quality and understated iconic fashion. Crafted with the years of passion from the fashion industry, all their garments and accessories follow minimal branding allowing each product to speak for itself.

Pictured:Long Sleeve Polo


At Stuarts London, we take pride in truly understanding the brands we stock and also knowing the design process for each and every item. After learning about the upcoming brand, it was quick to see that each and every design that has an iconic turquoise label sewn upon has not only been crafted and designed exceptionally, but the materials have also been sourced with mindfulness and quality at the heart of each stitch.  Interestingly, the brand opts for minimal branding across all their products which is a great testament to the products itself. With no distractions of elaborate branding the quality and design really speaks for itself.

sourced with mindfulness and quality at the heart of each stitch

Made in England. Italy. Portugal. & More. 

At the heart of their AW19 collection, lays the made in England collection. With bold chunky knits and bedford jackets in both check and khaki. However, it was the full AW19 collection that featured shirts made in Italy and Chinos from Portugal. The key differences in the collections of made in Italy and England, is that made in England focuses on the rich heritage of fashion whereas the Made in Italy collection is sleek and stylish.

Continuing the bold statement of understated garments with a variety of jackets, tops and chinos all of which are not only designed by a group of elite designers in England. It was important to the designers to selectively source materials and production based on their experience within the fashion industry. In their other notable collections, we see products crafted from ItalyPortugal and more. The idea of introducing garments from Portugal, Italy and England is to mirror the ideals of high quality items with a true classic style that is truly timeless.

Made in England focuses on the rich heritage of fashion whereas the Made in Italy collection is sleek and stylish.

Pictured: Car Coat

Notable pieces.

A key piece from their latest collection has to be the car coat, stone check. The car coat is a great piece that encompasses the brand effortlessly. From the stylish detailing to the fit, it is an effortless garment for the season ahead. Combining practicality with its five pockets, two at the chest, two at the side and one hidden in the inside. This coat is also perfectly styled with the made in Portugal chinos. The chinos are a notable department in itself, offering an elegant, easy and classic fit. Arriving in a number of colourways, there is a chino for whatever the occasion in an array of sizes. Although the AW19 saw a strong collection from the Made in England collection, the SS20 is set to introduce a variety of new shirts all crafted in Italy.

Pictured: Car Coat


We spoke to one of the head designers at None of the above on their plans for the next season and how they plan to keep up their success of their last AW19 collection. It is clear that the brand is going to maintain its high standards of designing, sourcing of materials and craft. This is prominent through their plans of new garments, most notably, some bold new jackets set to launch which will make a noise on our new arrivals page…. Also arriving, we will see the classic pieces we know from None of the above, such as the plain t-shirts that are made from 100% organic cotton, shirts and accessories. In the next few months, their new website will be up and ready with an array of must have accessories and garments.

Pictured: Knitted Polo

To continue to follow their journey of success into the fashion world, be sure to sign up to our email newsletter as well as giving them a follow on social media [@notalondon]


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