The History of Paul and Shark

Paul & Shark was first founded in 1975 by the Dini family. Since then, the brand has become a highly recognisable brand that encompasses qualitystyleand timeless wear. It first began when Gian Ludovico Dinni reopened and changed the name of the Maglificio Daco mill. What makes the brand so special is that every aspect of the production of all garments took place internally. From the producing of yarns to even creating the packaging for items, it was all done in house.

The eldest son of Gian Ludovico once found himself in a sailmakers workshop on his way to maine. Whilst there, an old 18th century clipper caught his eye, the name of the ship? Paul & Shark. Fast forward and the C0P918 was born, the pullover sailing sweater that would go on to be the most iconic garment of the brand. First debuted in the 1978 yachting collection it was not just popular for its look, or even the unique process of manufacture, instead it became so popular as it signalled the start of a new water repellent knitwear, it was a trailblazer.

Soon the items were to be shipped all over the world thanks to partnerships with Christian Dior and Balenciaga. With its constant innovation in classic garments, the brand has become renowned to this day for its luxury items and classic designs.

Throughout the generations the brands core values have always remained the same, for it to seem excellent both in the manufacturing of the products to its quality. Paul & Shark now create smart casual wear to luxury lines to sports lines all of which combine technical fabrics with elegant stylish detailing making each garment unique to its brand.

The AW19 collection is filled with the classic styles from Paul & Shark, however, not a brand to miss out on innovation… We see some new designs and bold new colourways in some of those iconic garments. The new season also sees the new Archivio 1998 edits which pays tribute to the heritage of the brand and encompasses a part of the history.

A key piece to note from the latest arrivals is this bold sweatshirt from the collection. A high quality seasonal staple to appear as part of this season’s Paul & Shark Yachting collection this Archivio 1998 Sweatshirt is the perfect option for those on the look out for a transitional piece that can act as a layered or single option.  Made from soft fleece back cotton jersey which offers exceptional comfort it boasts a ribbed crew neck, cuffs and hem completing the silhouette. Adhering to the trends with the provision of the label’s authentic  Shark logo embroidered to the front accompanied with contrasting flags to add a flash of colour to your casual style, finished with the signature logo patch applique to the sleeve – try teaming over a button down shirt and a pair of chinos to get the best out of a smart casual wardrobe over the course of the coming months.

Browse some of the Paul & Shark Aw19 collection online and in-store at Stuarts London.

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