Founded upon the spirit of Motorcycle Racing at its finest, the Inaugural Isle of Man TT in 1907, Belstaff has a deep connection with Motorsport finding its spiritual home up and down the UK at some most famous TT venues from Brooklands to Pendine Sands. Even though it was not until 1930 that Eli Belovitch went into business with his son-in-law, Harry Grosberg, to form the Belstaff Brand the need for practical motorcycle wear was apparent on the TT circuit even throughout the midst of World War 1. Based near Stoke Upon Trend Belstaff was the first company to produce practical waterproof garments for both men and women, with the emphasis on motorcyclists.
Based near Stoke Upon Trent, Belstaff was the first company to produce practical waterproof garments for both men and women, with the emphasis on motorcyclists. Remaining at the cutting edge of outwear technology. Its founders were constantly traveling the world to source fresh fabrics and techniques allowing Belstaff to become the first company in the world to use Egyptian waxed cotton to manufacture 'breathable' yet waterproof clothing.
This season at Stuarts London you will find a wide range of this season's Men's Legend Collection in store and online. From outwear to clothing, this range immortalises some of Belstaff's most iconic releases including the infamous Belstaff Roadmaster and The Panther Jackets. The Panther itself was inspired by one of Belstaff's original racing jackets, The Trailmaster. It's self-acclaimed counterpart the Panther is made out of Calf Leather and if Hand-waxed for an authentically rough, worn-in feel, this water-repellent treatment means the jacket, like a fine wine, improves with age.
This season will also feature a vast range of Belstaff Clothing featuring the likes of the Belstaff Thom, Pearce & Borman T-Shirts and Polo Shorts as well as a range of Belstaff Knitwear and casual wear, all of which not only look great in their own right but also acts as an on-trend layer this season. Simply style your Belstaff clothing with a Belstaff motorcycle jacket and casual denim for the ultimate AW16 style.
Belstaff, also known by its original name, Belstaff of Longton, was based in Loughton near its traditional home of Stoke Upon Tent. After the textile crisis of 1990 Belstaff was forced to move to Wellingborough, which saw Belstaff's ability to produce goods faster reduced. Perhaps makes owning a Belstaff Jacket twice as special.
Now owned by The Labelux Group, the same owner as Jimmy Choo, Belstaff is firmly positioned as a darling of British Heritage Menswear with a focus on producing some of the best men's outwear, style and quality wise, celebrating the brands vast history in motorcycle racing as well as keeping to its tradition of striving for innovation. In recent years it has celebrated this fact with film releases of Outlaw featuring British icon and Belstaff Brand Ambassador David Beckham as well as releasing the short film Falling Up which focuses on the story of Amelia Earhart.