A.P.C. was born out of opposing the ostentatious fashion trends of Paris which was incredibly significant at the time as well as the designers distaste for ill fitting clothing. Instead of opting for elaborate designs, A.P.C. wanted to set a style in which the clothes never overshadowed the wearers personality. Their subtle nods to current trends is partnered with staples of quality, style and a sense of effortless fashion. The simple aesthetic has since been translated across menswear and footwear. Key highlights of this season include a wide range of tops, trousers and shirts that can all be easily fitted into any wardrobe this season.
The brand stands for Atelier de Production et de Création which translates into production and creation workshop in English. The ‘ready to wear’ brand was initially founded by Mr. Jean Touitou in 1987. Specialising in minimalist designs, it is renowned for its clean lines and simplistic patterns. Also renowned for their raw-denim selvage amongst denim enthusiasts A.P.C. is a bold brand within the French capital.
A firm fashion favourite globally with stores from New York to Australia and is certainly one to watch this season. This season follows the DNA of the brand with simple silhouettes, patterns and aesthetics. The latest menswear collection however does incorporate camp shirts as well as some new crew-necks. With unisex mackintosh coats also, there is allot to be said for this new season of A.P.C.