Onitsuka Tiger is one of the oldest shoe companies in Japan, tracing its history back to the formation of Onitsuka Co Ltd in 1949 when the 32 year old former military officer, Kihachiro Onitsuka started his company with the hopes of raising postwar youth self-esteem through athletics.
Onitsuka Tiger’s first product was a basketball shoe resembling a straw sandal in many ways. The design was discarded by many and Onitsuka returned to the design stage to better acclimate his shoes for the way in which basketball players started and stopped on the floor. By adding cups and small spaces in the soles of his basketball shoes, Onitsuka made a more effective shoe in 1952 which soon became popular throughout Japan. In 1955, the company increased its business to 500 sports shops across Japan.
Onitsuka Tiger online at stuartslondon.com