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Baxter of California

Baxter of California is embraced worldwide by well-groomed male Baby Boomer's  Named for Baxter Finley, who founded the company in the mid-1960s ,the firm makes men's grooming products for shaving, skin care, anti-ageing, and hair and body.

It's one of the first personal care products companies to cater exclusively to men. Baxter of California products are sold in spas, salons, and now at Stuarts London, stocking a range of men's grooming for daily use.

It started with a single product: super shape, a men's skin conditioner that offered protection from the sun and sea. This gender specific breakthrough was no gimmick.

Sudently guys got grooming. in the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man's needs. Years of research by Baxter of California experts proves that all skin is not great equal.

Our approach is science plus nature. Built from the ground up in California. Baxter of California may be old school in concept, but they are high-tech in practice.

Baxter of California
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